Digital Content Writer

Location Manchester
Discipline: Chemicals, Coatings, Polymers
Job type: Marketing
Salary: ££28 - 35k & Bonus & Benefits
Contact name: Laura Merritt

Contact email: laura@merrittrecruitment.com
Job ref: 118
Published: 23 days ago

​Are you a creative Digital Content Writer with a background in chemicals and polymers? Our client is a highly successful and expanding chemical business and is looking for an enthusiastic Content Writer to design and manage its media presence. You will know how to design eye catching digital marketing content and launch through social media platforms, press releases and e-marketing. You will need some technical knowledge in chemicals and polymers and an genuine interest in the advances in our industries.

Key Activities:

·Designing and executing the digital marketing strategies for specialty chemicals, polymers and plastics sectors.

·Collaborate with key stakeholders in these businesses to craft content for their websites, email communications, social media, search and display ads, video, and offline copy as required.

Responsibilities:

  • Work with Digital Marketing Manager and business leaders to identify content needs in support of a range of business goals. These goals include managing brand identity and driving lead generation for each of the businesses.

  • Digital content marketing:

    • Build content plan for multiple audiences, deployed via multiple channels

    • Create and optimise compelling, user-centric content

    • Apply SEO copywriting best practices to grow organic traffic from target audiences

    • Write, test, and optimise calls-to-action

    • Manage product positioning content

    • Produce content in variety of formats (e.g., web, email, audio, video)

  • Digital campaign marketing:

    • Write compelling copy for campaign ads (paid search, paid social, display) and campaign landing pages

    • Craft segment-specific content for newsletters and automated email campaigns and paid social campaigns

    • Plan, write, and publish content for organic and paid social channels

    • Manage content approval processes as required

    • Collaborate with Sales teams to ensure alignment on content and campaigns

    • Support social selling activities

    • Measure content and channel performance, proposing and delivering optimisation as required

The Candidate:

The successful candidate will have experience in web content management, search marketing (paid and organic), digital campaign execution (including campaign performance measurement). They will also be able to demonstrate prior success working on simultaneous projects with multiple stakeholder groups.

Qualifications: Bachelor’s degree in marketing, journalism, or a related field; and / or a professional marketing qualification (e.g., CIM, IDM)

Technical Experience: You will need to show a strong technical awareness of the chemical and polymer industries.